WEBSITE PREVIEW – LAUNCHING AUGUST 2021

LES. BASICS

A Minimalist, Comfy and Timeless Brand for Everyday

Les. Basics adopts a conscious approach to fashion, emphasizing limited production runs to conserve resources and minimize waste. Their ethos prioritizes quality over quantity, advocating for a mindset of buying fewer, higher-quality items. The capsule collections are inclusive and unpretentious, aiming to instill confidence in wearers while ensuring longevity through handcrafted construction.

Sustainability Profile • Updated May 2024 by The Punch Team

"As a brand, we recognise our responsibility to promote a slower approach to fashion."

Les. Basics

SUSTAINABILITY MANAGEMENT

Les.Basics embraces a slower approach to fashion by producing each piece in limited quantities to conserve natural resources and prevent excess. Their ethos emphasizes quality over quantity, encouraging consumers to buy less but buy better. Each capsule is inclusive, unpretentious, designed to cultivate confidence, and hand-made to last.

STAFF MANAGEMENT

Les Basics advocates for a thoughtful and deliberate approach to fashion, emphasizing ethical practices and genuine commitment to social responsibility. Their brand ethos is built on pillars of integrity, ensuring that every aspect of their operation aligns with these principles. Collaboration and mutual respect define their team dynamic, with each member contributing unique skills to the creative process. They prioritize fair treatment of artisans and aim to positively impact their livelihoods. Les Basics is dedicated to leading meaningful change and empowering their team through equality.

DENIM IMPACT

The brand acknowledges the resource-intensive nature of denim manufacturing but emphasizes the sustainability of quality pieces that can be worn repeatedly. Les. Basics aim to transition to using organic cotton for their denim range by 2023, aligning with their commitment to sustainability and longevity in fashion.

WASTE MANAGEMENT & SUSTAINABLE PACKAGING

Les. Basics actively manages fabric waste from each production cycle by recycling it into tops or accessories. The brand promote a reduction in plastic usage among employees in both office and production settings and use biodegradable poly mailers for online orders and fabric-made reusable tote bags in-store, demonstrating their commitment to eco-friendly packaging solutions.