YOU ARE INVITED
Join The Punch
Storytelling Collective
'The future belongs to
businesses that combine
exceptional quality with
meaningful impact.'
Audrey PETRELLUZZI
Founder The Punch Community
Join a growing collective of remarkable businesses proving that exceptional quality and meaningful impact belong together.
The Punch is a strategic storytelling company dedicated to uncovering and celebrating the stories behind those businesses, helping people understand not only what they offer, but why they matter.
The idea behind The Punch began with a simple observation from founder Audrey Petrelluzzi: the places and brands we remember most are rarely defined by what they offer alone. They're remembered for the people behind them, the values they uphold and the countless decisions that quietly define every experience.
As we grow beyond Bali, we're inviting a small number of businesses we truly believe in to join us first. Details below.
EXPLORE
JOIN THE PUNCH
15-31July Exclusive Offer
Exclusive Rate: IDR 20M
WHY THE PUNCH
Celebrating Businesses Raising the Standard
The future of business belongs to those proving that exceptional products, services and meaningful impact can thrive together.
Today's consumers want responsible businesses. They want to know how you source, who you employ, what you protect, what you stand for and the choices you make every day. These are no longer details hidden behind the scenes. They're often the reason people choose one business over another, and the reason they return.
The Punch exists to celebrate those businesses. We carefully select and bring them together into one curated collective, inspiring travellers, conscious consumers and fellow founders to choose better, build better and raise the standard together.
THE POWER OF STORYTELLING
Turning Your Story Into Your Strongest Asset
Every remarkable business has a story. Not a marketing story, but the one only its founder can tell.
Before creating photography, film or editorial, we take the time to uncover the people, philosophy and defining moments behind your business.
Together, we craft a narrative that becomes the foundation of your communication and a timeless asset your team can use across your website, media, presentations and future marketing.
Because people don't connect with businesses.
They connect with stories.
THE BEAUTY OF COMMUNITY
Your Story, Part of Something Bigger
The businesses we celebrate aren't competitors.
They're a collective of founders proving that remarkable businesses can thrive while creating a positive contribution to the people and places around them.
Every collaboration strengthens The Punch Community, a growing collection of businesses inspiring one another while helping travellers discover the very best of Bali through a shared commitment to quality, integrity and impact.
One remarkable story is powerful.
A collective of them has the power to influence an entire industry.
OUR AUDIENCE
An Audience That Comes Back
The Punch reaches a community of conscious travellers and consumers who don't just browse: they read, they return, and they act on what they discover. They come to us looking for businesses worth experiencing, places and brands that reflect the way they want to live and spend, not just another list of recommendations. What sets this audience apart is intent: they arrive with a genuine interest in the story behind a business, and they stay to understand what makes it different. That's what makes them so valuable to the businesses we work with, they're not passive scrollers, they're people actively deciding where to stay, eat, shop and spend their time based on values as much as on taste.
• 85,000+ readers every month
• 75% return to read more
• 4.5 pages viewed per session
• 67%engagement rate
• 60% international / 40% local
• Primarily women aged 25 to 50 making decisions
OUR SIGNATURE STORYTELLING
Your Story, Built to Work Everywhere
IDR 35,000,000
→ IDR 20,000,000 until 31 July 2026
The Punch Signature is a one-year strategic storytelling partnership designed to help remarkable businesses define how they are understood, remembered and experienced.
Every collaboration unfolds in two stages. First, we uncover and build the story behind your business through founder conversations, editorial direction and on-site documentation. Once that foundation is complete, we transform it into a complete communication package your business can use across every touchpoint, while sharing it through The Punch Community.
WHAT'S INCLUDED
Part 1: Story Building
• Founder Conversation
• Strategic Story Development
• Professional Photography
• Immersive Footage
Part 2: Storytelling Communication
Click through to view Buahan, a Banyan Tree Escape example
TESTIMONIALS
What our Partners Say
“In my experience, the Punch appears to be one that is interested in honesty. Showing the full picture of inspiring projects, what it means to strive to create beautiful experiences or do great things in Bali. Looking at unique creators and founders that have overcome challenges to build or produce one of a kind results. I recommend others to support initiatives of this nature that aren’t seeking to gloss over the real issues we must all face to create a better Bali in the future. This is no ’click-bait’ venture."
Brandon Van Slyke, Co-Founder of Hideout Bali
"So much of what Terra does in terms of sustainability is behind the scenes: from our zero waste manufacturing to our intensive six-step quality control process. The Punch Project has given us an opportunity to tell the entire story of cradle to delivery of our natural water filters. Their team didn’t just show up and take fantastic photos and video of our factory, they dedicated time with our team, asking questions and documenting every step of our process. Rarely is there a company so professional that we’d trust them to represent us completely through this journey, a journey that is often untold but the backbone of the businesses we run. We’re looking forward to a long-term partnership with the Punch."
Christine Manson, Founder of Terra Water Indonesia
“Our Journey with the Punch has been transformative, offering us a platform to showcase our latest innovations. Audrey’s exceptional ability to deeply understand our processes and mission was evident in her clear and concise communication of our story. The invaluable documentation they provided has supported our communications, offering new collaborations and expanding our network. We are grateful to be part of the Punch Community and look forward to shaping a future filled with shared successes amongst a growing conscious business community.”
Sara Howard, Sustainability Manager of Kevala Ceramics
"The Punch serves as a valuable platform for discovering responsible businesses in Bali. Through insightful interviews, these businesses share their transformation into regenerative brands. It's a commendable effort where local businesses collaborate to improve Bali's tourism scene. Our involvement in this initiative allows us to contribute to a more sustainable approach to business in the region. Punch directory's interviews provide an essential space for businesses to showcase their journeys towards sustainability, inspiring others to follow suit. It's a significant step towards a more responsible and eco-conscious future for Bali's tourism industry, benefitting businesses, the environment, and tourists seeking ethical experiences. We're grateful to play a role in this journey towards a more sustainable Bali."
Amanda Marcella, Sustainability Manager of Potato Head
JOIN THE PUNCH
A Personal Invitation
We are taking The Punch beyond Bali this year, and before we open to new markets at our standard rate, I wanted to personally invite the businesses we already believe in to join us first. This rate is available to 20 selected businesses. Once they've joined, it moves to our standard international rate for everyone else.
IDR 35,000,000
→ IDR 20,000,000 until 31 July 2026
EXPLORE THE PUNCH
Celebrating Remarkable
Businesses with Impact