THE PUNCH BALI
The Punch was born from a deep love of Bali.
The Punch was born from a deep love of the island of Bali, Indonesia, in recognition of the need to connect tourists with the businesses who were taking action to protect the island and its native communities.
“Thousands of small, imperfect actions add up and have the power to inspire and create big change”
From its rich, peaceful and creative essence, Bali is one of the top tourist destinations in the world, welcoming millions of travellers every year. Unfortunately, although a welcome boost to the economy, tourism in Bali contributes to environmental and social challenges by increasing waste, reducing natural resources and threatening both ecosystems and communities. These challenges were taken seriously by our Founder Audrey PETRELLUZZI, who was determined to be part of the solution. Audrey’s approach was based around the idea that “thousands of small, imperfect actions add up and have the power to inspire and create big change”.
While building The Punch Community, this philosophy successfully encouraged more than 200 hospitality destinations and brands in Bali to make a positive change – inspiring them to commit to a minimum of five small, environmentally and socially responsible actions, as part of their daily operations. Members of The Punch Community were promoted through an online platform which inspired travellers to have the best time in Bali, while minimizing their impact by choosing responsible destinations and brands.