About The Punch
What is The Punch Community?
In a world facing serious environmental challenges, we believe that a strong community of relevant and responsible fashion brands leading the path to minimize their carbon footprint have the power to change the course of climate change, be heard and create global awareness.
Through its unique method and certification, The Punch is inviting 1000 brands to take simple commitments and join the upcoming world’s first relevant and responsible fashion community promoted worldwide for its positive impact.
A global fashion movement that aims to play a role in the goal to halving global emissions and limit global warming to 1.5-degree c by 2030.
We measure the positive impact of our community with sustainability experts and create global awareness about our brand members through our web platform, our printed guide and our global communication working with top PR, ambassadors, partners and attending key events and trade shows.
The Punch offers an opportunity for businesses to become part of something bigger. We believe in the power of a responsible community and our focus is to support our members on communicating their efforts and achievements, so they can be recognised as change-makers, future positive businesses.
To make us stronger, we bring diversity to our curation of members where they all have at least one thing in common: the drive to do better. We promote the different solutions and aesthetics of the post-2020 living, answering some of the deepest desires of worldwide consumers; that organisations take responsibility, that we all try to improve with transparency, care and optimism.
WHAT IS THE PUNCH CERTIFICATION?
The Punch certification provides confidence that your brand is acting to minimize its carbon footprint and offers transparency to worldwide consumers.
We encourage our brand members to display their certification on their website and retailer sites allowing online consumers to quick overview their responsible commitments. The certification logo can also be displayed on packaging and marketing materials.
HOW IS THE PUNCH CURATING BRANDS
The Punch is carefully curating quality and relevant responsible brands committed to positive change and transparency. Brands are selected by sustainable criteria, category and region to help consumers make better purchase decisions.
What ARE THE PUNCH COMMITMENTS
The Punch certifies relevant and responsible brands that are committed to a minimum of five responsible actions as part of the following categories:
- Plan: Management commitments
- Upgrade: Production commitments
- Neutralize: Waste commitments
- Conserve: Conservation commitments
- Honor: Community commitments
HOW TO JOIN THE PUNCH
Through our application form, your business can apply to join The Punch in 6 simple steps:
- Complete your business information
- Upload three black and white high quality photos
- Upload three sustainable “hero products” links from your own e-commerce (for brands only)
- Select and describe a minimum of five responsible commitments
- Accept our membership terms and send your application
- Once your application is approved by our team, we will send you a link to pay your fee through our online payment platform in collaboration with STRIPE. You can also decide to pay your fee by using WISE or by bank transfer.
The Punch Commitments
Checking commitments made by The Punch members
The Punch is built on the principles of trust and transparency.
By listening to our members and creating a clear channel of communication between businesses and consumers, we help them to do the best they can.
We also partner with sustainability experts to run quality reports and measurements, providing our members with expert insight into how they can improve their practices and support change on a global scale.
My business is not fully sustainable
Our focus as a community is to move forward, creating a safe space for business to take action towards a more environmentally and socially responsible future. We celebrate positive impact, and as long as you are transparent with your achievements, we are happy to celebrate your commitments, no matter how big or small. Do not underestimate the power of imperfect actions, they add up and build the momentum to inspire and create big change.
My business is fully sustainable
As a fully sustainable business, you are a leader in this field and an inspiration for others.
We are proud to have you on board. The Punch is a space for everyone who is trying to improve their business practices. We hold up brands like yours, that lead by example, as the gold standard. We aim to inspire others to follow in your footsteps and facilitate global change, 5 commitments at a time.
Members that don't follow their commitments
Trust and transparency are at the core of what we do.
Members that don’t uphold these principles will be suspended from our channels until they have re-established their commitment to The Punch ethos.
THE PUNCH SERVICES
What is the punch package
As well as being part of The Punch family, members will be linked with a relevant sub-community that connects businesses with conscious and engaged consumers in their market, positioning them side by side with reference brands and industry leaders.
The Punch yearly services
- The Punch certification to be displayed online and offline
- A premium and complete membership web page including brand’s description, responsible commitments and three sustainable “hero products” features
- A membership logo linking to The Punch brand’s profile
- Three sustainable “hero product” features in The Punch Shop (brands only)
- Brand listing in The Punch guide 2022 distributed to influencers, ambassadors, events and trade shows
- Constant marketing & media presence working together with world’s top PR
- Constant social media presence promoting community members, lifestyle inspirations, hero products, collaboration and more
- Aggressive digital advertisement to increase social media engagement and traction
- An ambassador program of influencers promoting members
- 100 trees planted contributing to our reforestation project.
Timeline of the launch of the punch
The Punch digital launch is scheduled for November 2021. From early 2022, we will attend events / trade shows and welcome press, ambassadors and partners.
What are the benefits of joining the punch
Through our certification providing confidence that your brand is acting to minimize its carbon footprint and offering transparency to worldwide consumers, The Punch is a great opportunity to be part of an impactful community driving positive change, being recognised as a responsible business and connecting with like-minded people, partners, consumers.
The Punch Membership
All brands joining The Punch by October 20, 2021 to be part of our impactful launch will benefit from an annual fee of $550.00. Memberships will automatically renew every year unless the brand wants to terminate their membership at the end of the one year period.
IS there only one membership fee
Yes, there is only a yearly membership fee. No commissions.
We are offering various payments options to facilitate your membership application:
Stripe payment: Pay your membership directly through our website in collaboration with Stripe using your business card or direct transfer.
Wise payment: Pay your membership by making low cost/ free local transfers to a local bank of your region in collaboration with Wise.
For example: If your company is based in the US, you can pay directly to our local US bank using USD currency.
International payment: Pay your membership by making an international transfer directly to our company’s bank account.
My business got affected by covid
Our mission as a community is to move forward together, and we equally want to do our best to support your business during these challenging times.
As a response to businesses wanting to participate but perhaps not quite yet financially available, we can offer an instalment payment plan.
The Punch membership is for one year.
The Punch Promotion
How often will The Punch mention my business on social media
Members are mentioned in campaigns and collective posts being tagged at least once a month. We adopt a less-is-more product push approach in our social media, our focus is to be social, engaging, interactive, and personal.
Are there any extra fees to join your Marketing Campaigns and Collaborations?
No, our marketing efforts are distributed across different campaigns, platforms and franchises, where we guarantee a constant presence of our members in everything related to their business and commitments, without you having to invest anything else apart from your membership fee.
During your membership period, we will also share several opportunities for your business to become more involved in product collaborations, influencer giveaways, seeding campaigns, events at key locations, and communal donations to “do good” organizations worldwide. These might represent an extra cost for you, depending on how much you want to support and the level of your participation.
Following our launch, website subscription gives access to a weekly newsletter with the latest news on sustainability, product highlights, and travel tips.
We also send a consumer-focused newsletter to facilitate the building of The Punch Community.
Paid Digital campaigns focus on conscious shopping combined with a call to action. We deliver campaigns to raise awareness and highlight the most relevant players within our industry, empowering consumers and travelers to buy and explore with confidence.
The Punch Shop
What is The Punch Shop?
The Punch Shop is an interactive shopping platform where customers can discover and select ‘Sustainable Hero Products” by sustainable criteria, categories, currencies and by region to minimize the carbon emissions due to shipping.
What is a Hero Product?
The Punch considers a Hero Product as a sustainable product that minimizes its negative impact on our planet.
Hero products are animal cruelty-free, empowering local communities, promoting equal and fair employment, ethical, fair trade, contributing to forest conservation, free from plastic, locally-sourced, low emission, natural/plant based, organic, recycled, timeless, vegan and/or made through a sustainable production.
How does The Punch Shop works?
The 3 Hero Products links that you share with us will be added to our shop page and our Instagram. From The Punch platform and social media, consumers who will click on your products will be redirected to your own website and to the specific product’s page in order to continue and finalize their shopping.
How often can I update my product features?
Once a month! Whether your product is out of stock or you want to switch products, we will be more than happy to receive your new options and update your Punch page.
The Punch Printed Guide
What is The Punch guide?
The Punch guide is a paper publication at the forefront of an emerging movement exploring and expanding the intersection between sustainability and modern consumers.
A catalogue where The Punch brands are listed by region and categories (Fashion, beauty, lifestyle and home).
The Punch explores the power of a global community by promoting committed and responsible brands and places to a global customer base and positions these businesses alongside hundreds of other ‘best-in-class’ businesses.
We partner with incredible humans that carry storytelling skills and fine design eye to engage broader audiences with bigger-picture ideas.
Sustainability aspects of our guide
The Punch guide is printed using recycled paper and non-toxic ink, where all carbon from production and distribution is offset in partnership with the Carbon Trust.
Distribution of The Punch Guide
The Punch Guide will be distributed around the world across specific events, trade shows, hotels and will be added to our promotional boxes sent to ambassadors and influencers.